What that looks like in practice
Through My Polished Profile, my Notes writing, two books in progress, and my work alongside Scot Smith at Automated Inbound, I help close the gap between who someone is offline and what the internet says about them.
I spent years building a career. Then I got laid off and had to figure out who I was without it. Everything I’m building now started there — with reinvention, visibility, and creating an online presence people can trust and remember.
Today my work sits across business, writing, and reinvention — helping people become more visible, more trusted, and more accurately represented online.
Through My Polished Profile, my Notes writing, two books in progress, and my work alongside Scot Smith at Automated Inbound, I help close the gap between who someone is offline and what the internet says about them.
“I help people build the version of themselves others can find, trust, and remember.”
Meredith Littman · Founder, writer, and digital presence strategist
A personal branding studio specializing in digital presence management and closing the gap between offline credibility and what shows up online.
Visit the studio ↗I write about reinvention, layoffs, online trust, and the strange process of becoming visible again after life changes direction.
Read the writing ↓I work alongside Scot Smith to help mortgage and real estate professionals strengthen their positioning, authority, and online presence.
See the work ↗At CVS Health, my work was about turning raw data, difficult business questions, and complicated decisions into something leaders could understand and act on.
Along the way, I noticed something I could not unsee: the people who moved forward were not always the most qualified. They were often the people whose value was visible, understood, and easy for someone else to explain.
I had to figure out who I was without the title, company name, and career path that had explained me for years. That chapter became the foundation for what I am building now — My Polished Profile, my writing, and the two books I am working on.
Read the full story →One explores how professionals are judged online before they ever speak. The other comes from the messier side of reinvention — rebuilding identity after a career chapter ends.


Writing on visibility, work, reinvention, and the occasional uncomfortable truth hiding underneath all three.
The pieces already existed. What was missing was a way to treat websites, search, LinkedIn, authority content, and reputation as one system around a professional.
What happens when the career, title, or company name that once explained you disappears?
You need to be found, trusted, and remembered by the people whose decision about you actually matters.

I moved from Scottsdale, Arizona to Greenville, South Carolina with my boyfriend, Scot, and our Bernedoodle, Jack. Somewhere between building My Polished Profile, writing two books, and working alongside Scot, Greenville became the backdrop for the next version of life too.
The corporate years still come with me. So do the analytics, psychology, people-reading, and an abiding suspicion of anything that sounds impressive but says absolutely nothing.